The brand guidelines prioritise clarity, calmness, and trust. A muted colour palette and clear typographic hierarchy reduce cognitive load, while soft visuals make complex air quality data feel accessible and easy to act on.
Cleanline (App)
A concept mobile app providing Lambeth commuters with real-time air quality data across underground stations. The project focuses on translating complex environmental data into an accessible and low-anxiety user experience. A simplified visual system combining a soft colour palette, clear typographic hierarchy and a defined brand character supports intuitive navigation and quick decision-making. The interface is designed for clarity at speed, demonstrating how branding and UI can work together to communicate functional information effectively. Take a look at the live concept: https://cleanline.netlify.app/ Branding, Visual Identity, UX/UI